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Sector group

Trade marks

Trade marks enable brands to secure a strong competitive advantage by distinguishing their goods and services from those of their competitors.

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Trade marks exist to provide the owner with certain exclusive rights to words, logos, slogans, numbers, colours and audio branding, providing a powerful tool in preventing copycats and counterfeits.

HGF’s large, multidisciplinary team across Europe provides industry-leading advice in securing trade marks for brands across all industries, be it retail, media or food & drink, ensuring goods and services are registered in the optimum categories and jurisdictions to secure the strongest possible protection.

Our attorneys represent clients at the EU, UK, German and Benelux Trade Mark Registries and are also highly experienced in dealing with oppositions, appeals and IP litigation.

In addition, our trade mark attorneys work closely with our IP lawyers in relation to agreements such as for IP licensing, franchising, merchandising, coexistence, selective distribution, and litigation.

See our trade marks specialists

Trade mark industries

Automotive
Creative, media & entertainment
FemTech
Finance
Food & drink
Healthcare
Medical devices
Retail

Latest updates

Supreme Court holds that SKY marks were registered in bad faith

In a long-awaited judgment https://www.supremecourt.uk/cases/docs/uksc-2021-0181-judgment.pdf, the Supreme Court allowed Skykick’s appeal, agreeing with the High Court that well-known broadcaster, Sky applied for a number of SKY marks in bad faith.  This …

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HGF Wins Benelux Trade Mark Attorney Firm of the Year at Global IP Awards 2024!

We are delighted to announce that HGF has been awarded with the prestigious Benelux Trade Mark Attorney Firm of the Year Award at the 2024 Global IP Awards, which took …

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Event - 9th August 2024

HGF's 10th Annual IP in Retail Conference 2024

HGF’s Annual IP in Retail Conference is back, and this year we are celebrating our 10th anniversary. The conferences will take place on the 18th of September in Manchester and …

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HGF Nominated for Two Global IP Awards by IAM and WTR

We are proud to announce that HGF has been nominated for two awards at the upcoming Global IP Awards, hosted by IAM and WTR. The Awards ceremony will take place …

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Event - 18th May - 22nd April 2024

INTA 2024 Annual Meeting Live

The HGF European team will be attending the INTA Annual Meeting Live, which will take place on 18th-22nd May 2024 in Atlanta, Georgia. The conference will connect some of the …

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Blog Series: IP Ingredients, Part 3: An Appetite for Designs

Registered Designs are a flexible IP right applicable across almost all industries, from fashion, technology, and household items to industrial machinery. This versatility makes them a valuable asset for businesses …

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Blog Series: IP Ingredients, Part 2: Sippin’ Success with Trade Marks

In the UK, trade marks and the food and drink industry have a long and rich heritage.  One of the most well known of these stories begins in 1876, when …

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Why should I register the Trade Mark(s) of my business? – 6 Top Tips

A trade mark is anything that identifies the origin of goods or services writes Rebecca Field, Partner & Trade Mark Attorney (pictured above). This includes the name of the product, …

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