Advertising

We ensure brand owners remain on the right side of the law with their advertising campaigns and messages.

The commercially savvy team at HGF understands the nuances of the Advertising Standards Authority in the UK (ASA), along with other industry regulatory bodies, and works closely with brand owners and advertising agencies providing objective, confident advice in a swift and responsive manner.

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Our advertising specialists

We’ve built our business by recruiting and developing specialists, not generalists. When it comes to protecting your ideas and business, you want to know you’re working with the best – people who truly understand your sector and the potential of your IP.

HGF’s team has advertising professionals from an array of academic backgrounds. Our team-based approach ensures our clients benefit from the very best strategic advice from people who understand not only the legal environment but also the practical side of your business.

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If you would like to discuss how HGF could help you, contact one of our advertising specialists.

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Event - 17th November 2021

WIPR Insights webinar: Brands with social purpose

WIPR Insights are hosting a webinar on 17th November, where HGF’s Partner Rigel Moss McGrath and Trade Mark Attorney Rachel Platts will discuss Brands with social purpose. About the webinar …

Event details

The ASA straightens out GHD

A recent ruling by the ASA, has again highlighted the need for brands to retain control and oversight when partnering with influencers, including ensuring that they are trained to recognise …

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Battle of the beers called off

This week it was announced that Lidl, the German discount supermarket, and Dutch beer brewer Grolsch settled their trade mark conflict that arose two years ago and which, throughout that …

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A very modern Instagram tale

Missguided is a UK-based retailer selling primarily clothing which is aimed at young female purchasers and garners much PR from influencers and social media. The company was founded in 2009 …

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Event - 1st December 2020

HGF IP in Retail online training events

In 2020, HGF will be delivering a series of IP in Retail online training events. We have put together an agenda which considers topical IP issues encountered by in-house counsel …

Event details
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